Exploring the Digital Nation: Computer and Internet Use at Home

Exploring the Digital Nation: Computer and Internet Use at Home (PDF link) is a fascinating 2011 study by the U.S. Department of Commerce. It's a definite must-read if you're marketing yourself online, to be aware of the number of people who may not have access to what you're sharing.

A computer lab, via Flickr user GWSA.

In the report, it's noted that 43% of people with disabilities have broadband access at home, compared to 72% of the general population. When the factors were controlled for demographic variables such as income and education the gap dropped to a slightly more welcome 6%.

According to the report, the reasons cited for not having broadband access at home were:

• Lack of need or interest (47%)
• Lack of affordability (24%)
• Inadequate computer (15%) 

As companies, organizations, and governments become more dependent on the internet to distribute information, forms and other media, we need to be aware of the people who may be missing out. This report helps highlight those individuals and perhaps provides a path for us to begin including them.